| 泰勒瓦(TERROIR)源于法语土壤一词，在葡萄酒业中意味着优质葡萄酒所具备的天然因素──土质、水分、阳光、温度、种植、酿酒师等风土与人情的融合。我们借这个词创建泰勒瓦品牌，坚持原产地酒庄自选进口，将优质的、个性化的、天然的、在酒庄直接灌装的原瓶葡萄酒在中国市场推广销售。由我们亲自深入各个产区的酒庄，从种植到酿造全程考察筛选出充满地域特点、庄园历史文化传承、酿酒师激情、选酒人热情为一体的个性化葡萄酒，由我们的物流及贸易进口，并在所属连锁专卖店直接销售，以点对点的模式最大化的降低流通成本，用泰勒瓦对酒及酒文化的尊重与了解，用泰勒瓦的激情，向消费者推介高性价比的、品质的、健康的、乐趣与内涵并重、层次与享受同在的葡萄酒，让消费者了解她并爱上她。
我们通过连锁专卖店(泰勒瓦葡萄酒专卖店)及电子购物网站(http://www.terroir.com.cn)以零售为主体销售模式，以葡萄酒品鉴课程，个人或企业活动用酒挑选及现场服务等为软性服务产品。泰勒瓦连锁店分为零售商品区，专业测酒区及酒廊区。零售商品区有来自法国、西班牙、意大利、德国、澳大利亚、加拿大、南非等传统产区与新世界产区300多种葡萄酒与干邑白兰地，和来自比利时，德国，法国等产地的50多种原酿手工啤酒。各类酒具用品包括专业恒温冷藏柜，进口水晶酒杯与醒酒器，自行开发的便携冰包，野餐箱，木箱，礼品包装，以及相关知识书籍等。在每家专卖店的品测区内不定期举办品酒会及品酒课程，在酒廊区提供会员专属饮酒及交流场所。会员制销售让会员通过积分享受专有折扣待遇及礼品，通过数据库后台对会员消费信息的总结与分析，更好地向会员推荐符合个人消费习惯及喜好的产品，让会员享受到贴心与细心的服务。
泰勒瓦以品质、个性、文化、时尚作为企业发展核心。
品质：坚持产地酒庄自选，严格考察酒庄种植，酿造过程，通过专业评选挑选出高性价比葡萄酒。
个性：在品质基础上突出酒性与人的个性相结合，最大化选出不同个性的葡萄酒，还原酒的“生命”于人的生命之中。
文化：深入了解原产国酒文化，突出原味融合中国文化元素，在中国推进葡萄酒文化。
时尚：在以个性为主导的现时代，时尚的即是个性化的，我们以多元素个性化的葡萄酒阐述“酒尚”的概念。
品质红酒 = 优质产品 + 合理的价格 = 优雅 • 舒适 • 简约的生活
欢迎加入这种生活，让我们成为您生活的一部分。
Terroir, originated from the French word soil, stands for the natural factors for high quality wine --- soil, water, sunlight, temperature, cultivation, winemaker and inosculated natural conditions and social customs. Using the word Terroir to create our brand, we persist in choosing and importing wine from place of origin to promote these high-quality, individualized, natural, direct filling bottles of wine in Chinese market. By visiting those vineyards at different producing zones and checking the entire procedure from planting to brewing to select those characteristic wines which embodies the local geographica features, historical and cultural heritage, passion of winemakers, enthusiasm of wine selectors. The wine is imported by our logistics and trading companies and to be sold in our chain stores to maximize the flow of lower cost by end-to-end models. With understanding and respect for wine and wine culture, Terrior is promoting with passion our high performance price ratio, premium, healthy, delighting but connotative, elegant but joyful wine to the customers, so they will know and love her.
We aim retail sales as the main pattern by chain of stores (Terroir wine store) and e-shopping sites (http://www.terroir.com.cn), and regard wine tasting course, personal or enterprise activities wine selection and site services as the soft-service products. Terroir chain stores comprise of retail zone, professional wine testing zone and lounge area. Retail goods cover over 300 types of wine and cognac Brandy from France, Spain, Italy, Germany, Australia, Canada, South Africa, and other traditional producing areas and the New World producing areas. In addition, there are more than 50 types of the original hand-brewing beer from Belgium, Germany, France and etc. Various types of liquor appliances include professional constant temperature frozen counters, crystal glasses and wine wake bottle, self-developed portable ice packs, picnic boxes, wooden boxes, gift wrap, and the relevant books. Wine tasting party and tasting course will be held from time to time in each store, while providing exclusive alcohol and relax places to the members. Membership-sales enable members to enjoy exclusive discounts and gifts by bonus points. Besides, we can summarize and analysize the sales information by database so that we could better recommend our customers those products which meet their personal consumption habits and preference. So the members enjoy our caring and circumspective services.
Terrior treasures the value of Quality, Character, Culture and Vogue as its enterprise development core.
Quality: to persist in strictly choosing wine from wineyard and chateau, observing the brewing procedure and choosing premium wine with high performance price ratio through professional appraisal
Character: to display the character of wine and human nature, to select wine with different characteristics, and to revive the “life” of wine into human life.
Culture: to comprehend original wine culture, display wine culture essence, mix with Chinese culture elements, and introduce wine culture into Chinese market.
Vogue: The modern time is led by individuality, vogue is kind of individuality, which we shall use several factors to annotate the conception of wine.
Premium Wine= high quality product+ reasonable price= elegance· comfort· simple life
Welcome to join this life style and make us one part of your life. |
